List your company position on your profile.Show that you’re currently an employee at the company you wish to create a page for.Have a profile strength of Intermediate or All Star.For instance, you’ll need to have a personal LinkedIn profile of your own. One potential roadblock when it comes to creating your LinkedIn company page is that there are a handful of requirements you must meet to access this feature. Step 1: Ensure That You Meet LinkedIn’s Requirements for Creating a Company Page The steps below will help you effectively plan and build your page. However, with a little careful planning, it can be worth the investment of time and energy. There are quite a few things to consider if you want to create a company page and successfully promote your business on LinkedIn. How to Create an Award-Winning Company Page on LinkedIn (In 6 Steps) ![]() In other words, a LinkedIn company page offers a lot of potential advantages. You can keep track of trending content to see what’s working, and use custom Call to Action (CTA) buttons to send traffic towards your website. Plus, this will help you create effective promotional content for your page. Notifications and visual analytics reports will keep you apprised of how often your company is mentioned on LinkedIn so that you can see the effects of your presence there. LinkedIn will help deliver this content to other professionals in your industry to generate buzz and business.Īnother handy feature of the platform is that you can easily monitor the impact of your page. ![]() On the other hand, a company page is a useful outlet for showing off your business’ latest news, along with your specialized products or services. Related: 10 Easy Social Media Tips for Your Hard-Working Small Business They can act as indirect company ambassadors and help build your connections organically. Of course, your employees’ profiles are still useful as well. When compared with individual employee profiles, a LinkedIn company page can be much more effective at showcasing your business as a whole. It can help you get plugged into industry-related news and even share valuable content that promotes your company. ![]() Choose Your Plan The Benefits of Having an Outstanding LinkedIn Company PageĪs a social media platform designed to help people build their professional networks, LinkedIn is a crucial resource for any business that’s hoping to grow and expand.
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